Calling Out For Kit - Nissan's Drive To Boost Football Charity | Bishops Nissan

Calling Out For Kit - Nissan's Drive To Boost Football Charity

  • New initiative between Nissan and charity KitAid will encourage members of the public to donate football kits to teams in the world's poorest countries
  • As official automotive partner to the UEFA Champions League, tickets can be won as an incentive for donating
  • Scheme was devised by Nissan GB employee for the brand's Chairman's Innovative Award

Nissan Motor is calling on members of the public to help it kit out underprivileged children and adults in countries across the world, through a new scheme with charity - KitAid. The scheme encourages members of the public to donate pre loved football kit through its dealer network, to KitAid. Everyone who donates will receive a prize draw code they can enter online, with the change to win tickets to this seasons UEFA Champions League, of which Nissan is the official automotive partner.

Since starting in 1998, KitAid has sent more than 400,000 kits to children and adults in 40 different countries across the world. Founder of KitAid, Derrick Williams MBE said 'We're thrilled to be working with Nissan on this pilot, particularly as it has developed all the way through the business from a graduates idea. Collaborating with Nissan will be of huge support to widen our network and continue to support the beautiful game for all, throughout the world'.

Nissan Motors GB Managing Director, Alex Smith added 'We encourage our dealerships to connect with their local communities in lots of innovative ways and many already have great tie ups with local football clubs. Our project with KitAid widens this support network in an exciting way. We're proud to be supporting such a worthy cause, through such a fantastic initiative'.

Ayo Awe, a graduate employee at Nissan Motor headquarters in Maple Cross, came up with the idea as an entry into the company's employee programme - the Chairman's Innovation Awards, which is designed to nurture top talent and inspire innovative ideas from within the business.

He said, 'As someone who likes to drive innovation and change, this was a simple but important project. Nissan has an exciting affiliation with football through our Champion's League partnership and calling on members of the public to donate kit will have a hugely positive impact to children and adults of impoverished countries, who just want to play the game but have nothing suitable to wear to play it'.

For the full original article Click Here