Nissan has become the first automotive brand in Europe to sell a vehicle exclusively through the use of social networking site Twitter. From first contact with the client to the final decision to purchase - just six days later - all communication between flagship Galician dealer Antamotor and customer Raul Escolano took place via social media platform.
In the spirit of the truly innovative purchase, keys to the X-Trail were delivered direct to Mr Escolano's home by courier, to complete the online transaction. The vehicle itself was collected from the brand's Spanish Headquarters, in the first face to face interaction between Nissan and the customer since the sale began two months ago.
Embracing technology to improve service - the Nissan Customer Promise
Today's customers typically visit a dealership only once before an automotive purchase, down from five visits a decade ago, so it's clear that the online experience has never been more critical for automakers.
In select markets, Nissan has also deployed innovative technologies like 'e vision' a video diagnostic tool for time sensitive customers looking for greater transparency and clarity around their vehicle service.
In October 2015, Nissan announced a new European customer experience initiative which is in fact one of the industry's broadest reaching customer service transformation programmes.
The five point Service Customer Promise includes 24/7 customer service contactability, lifetime Nissan assistance, service price match, a free transparent vehicle health check, and free courtesy car with any service operation.
It is the first time that an automaker has made a region wide promise to its customers, signalling Nissan's commitment to leading the industry towards greater transparency when it comes to aftersales support, pricing and servicing.
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